Many of us are familiar with the stream of blockbuster deals and extreme markdowns associated with Black Friday and Cyber Monday. But has anyone out there heard of GivingTuesday? Last year in the USA, GivingTuesday was deemed a national day of “giving back” following Thanksgiving, Black Friday, and Cyber Monday. Individuals, families, and both corporate and non-profit organizations were encouraged to be generous in whatever ways mattered to them, whether that meant volunteering at a local charity or donating to a favourite cause.
To join in the spirit of giving, Canada has decided to take part in GivingTuesday. Today is a new Canadian day of giving and volunteering. We often get caught up in gift shopping and deals, but cannot forget that the Holidays are also about the community and thinking of others.
Today I encourage all of you to take part in GivingTuesday by rallying for a favourite cause, celebrating giving and volunteering, and encouraging energy and creativity to those around you to work together for a greater good.
Working for the MS Society for so many years, I realized just how generous and supportive people are when it comes to a cause they are passionate about. Our donors and volunteers, many of whom are people who are affected by MS, have committed a lot of time and resources to help steer the organization forward and are constantly advocating for better services, more research, and changes to government policy to improve the lives of people with MS.
MS Society of Canada will match every dollar donated on GivingTuesday
In celebration of GivingTuesday, today the MS Society launched a matching gift challenge. Any contribution, small or big, will help to bring us one step closer to ending MS. If you would like to take part and donate, you can do so through the MS Society website.